PetSafe Offers the Ultimate in Canine Comfort and Lifestyle Purrrfection

Knoxville, Tenn. – March 23, 2006 – Knowing that furry family members also deserve the latest in technology, PetSafe, the industry leader and manufacturer of pet management solutions, introduces five lifestyle enhancing products with luxuries sure to please the pack of all ages and breeds. The new PetSafe Lifestyles collection reflects the growing importance of the pet/owner relationship between dogs and cats and showcases the latest in pet care technology.

A line of heated products, designed with the pet’s safety and comfort in mind, includes: blankets; pads; wellness cuddlers with orthopedic foam; and wellness beds with added intermittent massage. The new wireless crate is an industry first. It offers owners easy portability and the chance to rid a household of bulky, unattractive traditional crating products. Available in retail locations Summer 2006, the new Lifestyle products are inspired and designed to make pet and pet owners lives better, ultimately enhancing the human-pet bond. A complete listing of PetSafe products including the industry’s first cat training fence; pet-specific and timed feeders; and magnetic pet doors can be found by visiting www.petsafe.net. “From day-care to pet spas our love of the family pet has changed today’s pet and pet owners experience,” said Charlotte Havely, Director, Lifestyles Strategic Business Unit. “Our new PetSafe products speak to today’s trends and strongly reflect our commitment to enhancing pet lives and the pet/owner relationship.” New to the PetSafe Lifestyle line up:

The PetSafe® Heated Pet Pad™ is designed with a unique dual temperature electronic thermostat for accurate temperature control. The selected temperature is constantly maintained and cycles on and off to conserve energy. The cover is a soft, durable polyester fleece that is easy to remove and machine washable. The PetSafe ® Heated Pet Pad™ features a fully enclosed water resistant heating unit and chew resistant power cord that makes it safe for your pet. The Heated Pet Pad is available in three sizes. Replacement covers and other accessories are sold separately.

The PetSafe® Heated Wellness Cuddler™ is a heated pet bed designed with plush orthopedic foam bottom and walls. Low-level therapeutic heat, removable & machine washable luxurious fabric cover and a chew-resistant power cord enhance pet comfort and safety. The PetSafe ® Heated Wellness Cuddler™ is available in three size options and colors.

PetSafe® Heated Wellness Bed™ helps your pet feel his best every day. New features for 2006 include: A washable and removable cover with updated high-loft polyester sherpa and micro fiber faux suede, smaller vibrating massage unit, and a removable low-voltage power adapter with chew –resistant power cord. The PetSafe ® Heated Wellness Bed™ has variable bed settings including: heat only, massage only or heat and massage. The PetSafe ® Heated Wellness Cuddler™ is available in three size options.

The PetSafe® Heated Pet Blanket™ offers a machine washable polar fleece cover, removable wall adapter with chew-resistant cord, and low-voltage removable traditional heating element that heats to 12°F above room temperature, up to a max of 102° F. Comes with a car adapter and vinyl carrying case so you can take your pet with you wherever you go. Available in one size option.

Pet Rest Stop offers Southern Travelers a Purrfect Place to Stretch their Paws PetSafe Village and Dog Park features fur- friendly pit-spot, overnight pampering and day spa

Knoxville, Tenn. – March 27, 2006 – Conveniently located just minutes off the Interstate 40/ Interstate 75 corridor running through Knoxville, Tennessee, the PetSafe Village and Public Dog Park offers the perfect southern pit-stop for furry travelers. Whether traveling through or destination-bound, this pet-oasis proves that travel is truly for the dogs (and cats) with pet-centric features including: a public dog park; state-of-the-art pet spa with web cams; doggie day camp; overnight accommodations; full-service grooming salon and door-to hotel service. Built on the grounds of their corporate headquarters, PetSafe, the industry leader and innovator of pet management solutions, offers the pet-friendly rest stop to all travelers as part of their commitment “to improve the owner/pet relationship, and ultimately that pet's quality of life.”

Knoxville’s first dog park and one of the finest in the south, the PetSafe Dog Park is open to properly vaccinated canines daily from 7 am to 9 pm. More than an acre of dog-friendly fun is packed into this well-appointed park with features such as: agility equipment; benches and walking trails; doggie water fountains; a natural pond; picnic tables and a great place for the whole family to stretch their legs.

For further pet pampering, the PetSafe Village offers day services, overnight accommodations and even free pet pick-up and delivery to area hotels. Daycare and boarding options boast among the finest pet rooms in the country. Canine luxury suites are equipped with webcams and microphones for owner call-in messages. And, like any upscale resort, there is evening tuck-in service complete with a treat for the ultimate in pooch pampering. The Kitty Condos offer single units or expandable options for more room, and all are surrounded with windows so every cat has “a room with a view.” For feline entertainment, PetSafe Village features a “Kitty Gym" (for "Kitty
Catasthenics") and catnip and wheat grass munching, story-time, or cuddling in a Village employee lap. Grooming is resort-style at the pet spa with luxuries such as a Strawberry Milk Bath, De-Flea Treatment, Medicated Bath, teeth brushing Remoisturizer Treatment and De-Matting. Additional “vacation” pampering options include massage, obedience classes and there is even an event for singles each month called, “Yappy Hour.” “From playtime to full-service accommodations, at PetSafe we are dedicated to enhancing pet wellness and pet lifestyles,” said Randy Boyd, PetSafe president. “Our PetSafe Village offers owners a chance to pamper their pets with a vacation-stop to remember, and ultimately enhance their human-pet bond.”

For more information about the PetSafe Village and Dog Park please visit ww.petsafevillage.com. For more information about the full line of PetSafe wellness and training products visit www.petamenities.com.

About PetSafe

Based in Knoxville, Tennessee, PetSafe is the industry leader and prime innovator in the development of safe, reliable and technologically superior pet products. PetSafe introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence to the market in 1998. Over the years, PetSafe’s product line up has expanded to include more than 400 items including: bark control systems, a selection of remote training equipment; electronic containment systems; pet doors, and a growing line of lifestyle products. For more information about PetSafe Products visit www.petsafe-warehouse.com

Radio Systems New Electronic Trainers Teach Pets Safely from a Distance- New systems offer weight and area options for dogs of various sizes -

Knoxville, Tenn. – February 9, 2006 – Radio Systems, the industry leader in pet managementsolutions, introduces new PetSafe brand training products designed to help control pets from adistance without a lead. The new systems allow consumers product choices based on their ownpet’s weight and training distance needs with effectiveness spanning areas 100 to 400 metres.Radio Systems electronic trainer systems are based on a Handheld Transmitter that, on the pushof a button, sends an owner-selected correction option--tone or static--to activate the receivercollar. With consistent and correct use of a PetSafe remote trainer, most dogs can learn basicobedience and change or correct many misbehaviours. Features common to each trainer system include: eight levels of stimulation; a waterproofreceiver collar and handheld transmitter; and a low battery indicator for both receiver andtransmitter. Additional features vary by system such as: tone only stimulation; rechargeablebatteries; and expandability for additional pets. Available internationally in markets across Europe, North America, Asia and Australia, the newPetSafe systems add to the company’s already strong line-up of electronic training solutions. These products available can be found by visiting www.petamenities.com.

“Our newest PetSafe trainers offer both weight and distance options to more closely match aconsumer’s needs,” said Brad van der Veen, Director, Radio Systems International. “Because training requires attention towards the desired response, our systems feature adjustablestimulation and tone-only options allowing owners a better way to communicate with their dogs.”

Electronic trainers allow flexibility in training off a lead at greater distances. The electronicsystem allows an owner to observe the behaviour near by or at a distance, draw attention to thebehaviour and apply a correction technique that is ultimately learned and understood by the pet.With time and proper attention to training, misbehaviours a pet might exhibit such as jumping up,digging, chasing or excessive barking can be corrected.

The leader in the development of safe, reliable and technologically superior pet managementsolutions, Radio Systems, introduced the first wireless fence to the pet market in 1991. Sincethen, the Pet Safe line has expanded to include more than 400 products including a selection ofremote training equipment, electronic containment systems, bark control systems, pet doors, and agrowing line of lifestyle products. While technology remains a focus for the pet-loving company,each PetSafe Brand product is also backed by the Radio Systems internal motto and commitment,“to improve the owner/pet relationship, and ultimately that pet's quality of life.” By leveragingtechnology to solve real consumer needs, Radio Systems products have become a trusted petbrand. A lifetime warranty placed on every PetSafe product reinforces the company’scommitment and the quality backing them.

About Radio Systems CorporationRadio Systems Corporation (RSC) is the maker of PetSafe brand products -- safe, reliable andtechnologically superior pet management solutions that give responsible pet owners greater peaceof mind knowing their pets are safe and well cared for. Products include electronic containmentsystems, bark control systems, pet doors, remote training equipment and a growing line oflifestyle products. Based in Knoxville, Tenn., the company was formed in 1991. For more Product information visit: www.petsafe-warehouse.com

New Yard Trainers Make Outdoor Activities with Pets Easy

Knoxville, Tennessee – February 3, 2003 – Two new yard trainers from SportDog are ideal for teaching dogs the basics or to begin serious training for bird hunting. They are part of a complete line of new products by SportDog that make gun dog training easier and more affordable. These trainers use breakthrough technology from Radio Systems for unmatched reliability and ease of use.

These are great trainers for working in the yard or around the house with your dog,” said Lance Tracy, Director of Sales and Marketing for SportDog. “Because they are so affordable and easy to use, they are ideal for obedience training as well as starting a dog on field commands.” The SportDog yard trainers have a 100-yard range that is sufficient to work with dogs around the yard, park and other environments. The regular Yard Trainer is for small-to average-size dogs and the Stubborn Dog Yard Trainer is for larger or stubborn dogs. They both feature a waterproof collar/receiver and a safety shut-off mechanism. They’re designed to be very simple to use, with ten correction levels that can be set easily with a thumbwheel on the transmitter. In addition to
being very affordable, both of these trainers are backed by a lifetime warranty.
SportDog specializes in products for hunting enthusiasts and people who enjoy outdoor activities with their dogs. Products include remote trainers, yard trainers and tracking
devices to aid in hunting.

SportDog is a subsidiary of Radio Systems Corporation, the maker of PetSafe brand products. Based in Knoxville, Tennessee, the company is the industry leader and prime innovator in the development of safe, reliable and technologically superior pet management solutions. Products include electronic containment systems, bark control systems, pet doors, remote training equipment and tracking/locating systems. More information is available at www.petamenities.com

PetSafe Expands Bark Control Program to Save More Dog Lives

Knoxville, Tenn. – March 23, 2006 – Dedicated to saving the lives of more dogs in 2006, “The Year of the Dog,” PetSafe, the industry leader and manufacturer of electronic pet management training solutions, announces nationwide expansion of its Animal Control Officer (ACO) Bark Control Program. The program equips shelters and ACOs with PetSafe Bark Control Collar kits to loan dog owners as a training solution to deter nuisance barking. To see an assortment of bark control collars, visit www.petamenities.com

By curbing barking complaints, avoiding owner relinquishment and reducing the ultimate euthanasia of “uncontrollable” dogs, the PetSafe Bark Control program has already impacted untold numbers of dogs. Results reported from launch participants in Knox County, Tenn. during the first six months (Jan. - June 2005) include a 92 percent reduction in barking calls – from 25 to 2 per week.

For owners living in an urban environment, excessive pet noise can potentially ruin not only the pet-owner relationship, but also that with their neighbors. Excessive barking also negatively impacts the dog’s quality of life. Electronic trainers such as the bark collar allow barking to be suppressed in the owner’s absence. Dedicated to keeping furry companions in their urban homes, PetSafe Bark Control Collars immediately and consistently deliver a barking correction, meeting two important criteria for effective training. With proper use of training equipment such as a Bark Control Collar, and attention to training for good behavior, misbehaviors such as excessive barking can be corrected.

“Partnering with PetSafe, we have proven that the proper use of humane 21st Century technology can help dogs with excessive barking problems remain in their homes and avoid becoming a statistic,” said Dave Head, Director, Knox County Animal Control. “Based on our rapid and consistent success in Knox County, I urge all animal control units across the United States to take advantage of this free program.”

The ACO Bark Control program offers free use of the PetSafe Bark Collar to pet owners when an Animal Control Officer responds to a barking dog complaint. The owner signs a release for a pre-determined length of time and agrees to return the collar following the test period. Trial use of the collar usually proves successful in training acceptable bark behaviors within a week, and gives pet owners peace of mind by knowing they can solve the problem and try the product before purchasing it themselves.

PetSafe is also working with Dr. Suzanne Hetts and Dr. Daniel Estep, two, nationally known and certified applied animal behaviorists with Animal Behavior Associates, Inc., resulting in development of two unique tools for ACOs and Shelters to help them solve barking problems. The first is a handout entitled "What to Do About Your Dog's Barking Before Trying an Anti-bark Collar" to offer solutions and instructions for pet parents to manage their dogs’ environment, enrich their dogs’ lives, and change their dogs’ behaviors. The second is a handout entitled “Is an Anti-bark Collar Right for Your Barking Dog?” This document presents a series of questions to help pet parents determine why their dogs are barking and if an anti-bark collar is an appropriate alternative or if additional, professional help is needed.

“After endless disruptions, dogs with uncontrollable bark problems often find themselves in shelters,” said Chris Brudecki, Director, PetSafe Outreach. “We are pleased with the ongoing success of our ACO Program and proud that our PetSafe Bark Control Collar is teaching dogs better manners and ultimately keeping them in their owner’s homes where they are safest.” Interested ACOs and pet control organizations should register online via the PetSafe Outreach Center at www.petsafe.net/outreach.

About PetSafe

Based in Knoxville, Tennessee, PetSafe is the industry leader and prime innovator in the development of safe, reliable and technologically superior pet products. PetSafe introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence to the market in 1998. Over the years, their product line up has expanded to include more than 400 items including: bark control systems, a selection of remote training equipment; electronic containment systems; pet doors, and a growing line of lifestyle products. For more information about PetSafe products visit www.petamenities.com.

Safety Tips for hot areas

The summer months are a busy time for dog owners with summer vacations. Now that the hot weather is here, don’t forget these hot weather safety tips.  For outside dogs, make sure they have plenty of shade.  Make sure they have access to plenty of cool water. If your dog travels with you, bring along water in a gallon container and a bowl. Or, check out the water Rover located here: http://www.petamenities.com/specials_rover.htm  Never leave your dog in a vehicle on a hot day. Even with the windows open, the temperature inside a car can exceed 120 degrees.  Avoid strenuous exercise on extremely hot days. Condition and train your dog in the early mornings or evenings, when the heat is less intense.  Make sure your dog’s vaccinations are up to date. Dogs tend to stay outdoors longer and come into contact with other animals more during the summer months.  Keep dogs off lawns that have been chemically treated or fertilized for 24 hours.  Mosquitoes, which carry heart worm disease, along with fleas and ticks, are more prevalent in warmer months. An effective preventive to keep these parasites off your dog is shown here: http://www.petamenities.com/flea_tick.htm .  Chlorine from pools and bacteria from streams, lakes, and ponds can be toxic for a dog’s system. Always rinse your dog after swimming to remove the chlorine.  Many airlines will not ship animals during summer months due to dangers caused by hot weather. Delta will only allow pets to fly when the temperature is under 85f for all legs of the trip. Check with your airlines for specific rules and be sure to only ship in airline approved shipping crates like the Sky Kennel shown here: http://www.petamenities.com/pet_crates_sky.htm  If traveling by car, keep your dog cool by putting ice packs such as frozen water bottles in his create. Old gallon bottles filled with water work best for this.  Be aware that asphalt 9due to it being black in color) can quickly get hot enough to burn the pads of dog’s feet. Walk your dog on the grass or dirt, where it is cooler.

Grooming Tips

Bathing a puppy can be a real challenge, especially when your pup uses every resource to thwart your attempts to get them clean. Who wants to sit, all wet, in a slippery bathtub when there are lizards to chase, and trash men to harass? But don’t give up on this important bath ritual. The way you bathe your puppy matters because you are teaching them, here and now, exactly what bath time will be like for the rest of his days. If you want a well-behaved adult dog that actually enjoys his bath, follow these steps. First thing; before you even run the bathwater, is to collect all the supplies you will need. Most can be found here: http://www.petamenities.com/grooming.htm  Here are the basics:  Small treats like these: http://www.petamenities.com/indestructible_pet_toys.htm  .You’ll need a lot of these the first few times.  Nylon collar and leash  Coat-conditioning spray (for long-haired dogs)  Natural-bristle brush Slicker brush during times of heavy shedding.  Shampoo appropriate for your dog’s coat can be found here: http://www.petamenities.com/grooming-shampoo.htm .  Large towel for your dog.  Now that your supplies are in order, put them all within reach of the tub where you will bathe your puppy. The bathtub works fine for some people, but small dogs fit perfectly in the kitchen sink, and this can be easier on your back if you’re no longer a spring chicken. You may prefer to bathe really big using the garden hose on the porch or driveway. Next, put on clothes you don’t care about getting soaked. Get a few of those treats ready, along with the nylon collar and leash. The entire affair will work better if your puppy is hungry, so do not feed him 6 hours before the bath. Call your puppy to you and offer a treat, remove his regular collar, put on the nylon collar and leash, a give him a few more treats. Say to him, “We’re going to have a bath! Won’t this be fun?” Take your puppy into the bathroom and show him a favorite toy, and play in the bathroom a bit. Remember, you want this to be fun. Now it’s time for a thorough brush-and-comb. Any knots or tangles in your puppy’s coat will tighten and become worse when wet, so you want to comb out all tangles before turning on the faucet. Spray long coats with conditioner and brush thoroughly, then comb through, making sure you get all the way down to the skin. Pay attention to the areas behind your dog’s ears, where legs meet body, and under the tail, where mats tend to form in long coats. Remember to praise throughout this process and stay happy, keep the treats flowing. When your dog’s coat is completely free of tangles and dead hair, put the nonskid mat on the bottom of the tub, sink, or pool, and loop the nylon leash around some thing sturdy like the faucet or, if you are outside, a fence, deck post, or heavy piece of lawn furniture. Now your puppy can’t escape and you still have both hands free. Show him his toy and let him play with it a little in the tub before you turn on the water. Remember to do this with each new step, so your puppy gets rewarded instead of being afraid of the bath. If your puppy has sensitive eyes, use a baby shampoo on his head area. Don’t let the water touch the dog until you are sure it is the right temperature. If using the garden hose, make sure any hot water sitting in the hose has run all the way out. Now, thoroughly soak the coat with water. Avoid the eyes and ears, and keep praising. Now, put some shampoo in your palms and rub them together, or apply some to the middle of your dog’s back. Apply the shampoo to your dog’s coat by massaging in circles for short coats, or massaging in long strokes with the growth of hair in long coats, to prevent tangling. Using the scrub brush, work the shampoo in, again using a circular motion on short coats and long brushstrokes on long coats.  As you scrub and soap your puppy, he will probably shake his coat and soak you. This is a natural reaction in dogs when they get wet. If he does this, do not scold him!  Next, it’s time to rinse. If you leave shampoo in the coat, it can attract dirt and cause tangles, making your dog look worse than before you washed him. Using the sprayer attachment or a pitcher, rinse out all the soap from along the back, under the belly, between paw pads, ect. When you are sure you’ve rinsed out all the soap, do it again. There’s always more soap that needs to be removed. Finish with a conditioner for dogs like these: http://www.petamenities.com/grooming-conditioner.htm .  When the bath is over, wrap your puppy in a big, soft towel and blot the water from his coat. Don’t rub the coat as wet hair tangles easily. After you dry your puppy, he will shake again, just to dry himself a little more. Go with it, and stay happy.  If you want your dog to air dry a wire crate works best. Several wire dog crates are shown here: http://www.petamenities.com/pet_wire_crates.htm